Your Business is a Force For Good
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YOUR BUSINESS
IS A FORCE FOR
GOOD.
Our business is building confident brand design to help you achieve your vision.
We give our clients a
competitive
advantage
in their markets, and we care about choosing the right people to empower with that advantage.

What we do isn’t just about making money. Our companies have a depth of character. That depth of character is our brand.

Branding expresses foundational values. It shapes everything from how you answer your phone to what your business cards look like. Perception is reality, and if you believe you are not perceived accurately in the marketplace, it’s your problem. It’s your opportunity to seize. We can help.

True branding is transformational.

PROCESS + CAPABILITIES

1. WE GET TO KNOW YOU.

We investigate your core values, competitive landscape, and audience profiles.
  • Material Audit
  • Competitive Analysis
  • Focus Groups

2. WE SHOW YOU WHAT WE LEARNED.

We craft and present our research-based branding recommendation.
  • Positioning
  • Naming
  • Brand Architecture

3. WE BRING
THOSE CONCLUSIONS
TO LIFE CREATIVELY.

We translate strategy into brand identity concepts – setting a visual and verbal foundation.
  • Visual and Verbal Identity
  • Messaging Architecture
  • Collateral Design and Implementation

SEE THE PROOF.

Access Unbound: Adaptive Recreation Foundation

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The World Class Accessibility Foundation was created to give financial support to disabled individuals to experience life-changing recreation. And they needed a brand that matched their inspiring mission.
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Good Foods Co-op: Grocery and Café

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The Good Foods Co-op sells local, natural, organic, and non-GMO products through a cooperative business model, but their look was outdated and inauthentic.
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Louisville Public Media: Public Radio and Beyond

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Louisville Public Media brings an entire region together around the best in entertainment and culture, but no one knew about it.
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